British International Motor Show 2008 Bulletin: 23 July
July 25, 2008 – 6:07 am by GaryCooLThe British International Motor Show 2008 today highlights the following: 
- Lotus names its first of three new models
- Honda boss gives praise to UK workforce
- Decade has made big difference to Bentley
- SEAT world launch and eco news
- Three times as NICE
- Ford’s top prize as What Car? names green cars
- Signs of these technological times
- Exclusive access to the ultimate supercars
- Th!nk electric’s time has come
- Child’s play at the show
- What Van Live? does the business
- Citroën C-Crosser, another Show launch
- Stars in their cars
- Nissan newcomer is a Brit-built star
Lotus names its first of three new models
Journalists patrolling the ExCeL halls on the opening morning of the British International Motor Show were intrigued by the presence of suited, faceless figures that populated the crowds gathering for manufacturer announcements. All became clear at 1130 on the Lotus stand when the British sportscar manufacturer revealed its new model. To be called the Evora, the car was described by Lotus CEO Mike Kimberley as “A true character in a faceless world.”
The new Lotus Evora is unveiled on the press day of this year’s British International Motor Show (Photo Credit: onEdition)
Speaking to the biggest gathering of press day, Kimberley also revealed that the car, Lotus’ first all-new model in 13 years, would be the first of three in the next five years. The brand is embarking on an aggressive growth programme designed to bring the joys of Lotus driving to a wider audience. “The car went from clean sheet of paper to what you see here in just 21 months,” said Kimberley. “It retains the essential Lotus DNA penned by our founder Colin Chapman many years ago. But it also adds a style and design that will appeal to a broader customer base.”
The new Lotus Evora (Photo Credit: onEdition)
